The Brave New World of Retail Odysseus had nothing on the American retailer. After all, the hero of Homer’s Odyssey only had to endure 10 years of troubles. To hear some analysts talk about it, the retail landscape will never be the same—which will leave some players wandering alone in the wilderness. “‘The Great Recession’ and how shoppers responded to it have fundamentally changed the future of retail. The recession brought to an end one of the most transformational decades in our soci...